Array of vials on white background

Micro-Infusion Creative Content Guide

Discover how to make the most of the Qure Micro-Infusion System with our creative content guide

This brief is designed to guide you in creating engaging, authentic content that highlights how our Micro-Infusion System transforms the skin.

You'll be showcasing its ability to visibly improve texture, boost softness, and deliver a lasting, healthy glow—helping your audience see the real, science-backed benefits of this at-home treatment.

Watch: How To Use

Contents

Product Information

This innovative 2-in-1 system combines precision and care to revitalize your skin from the inside out.

It works in two ways:

  1. It triggers your skin's natural repair response for smoother and firmer looking skin.
  2. Its 0.5 mm needles creates tiny, invisible channels in the surface of your skin and infuses the serum of your choice (for Wrinkles / for Dark Spots) directly below the skin barrier, accelerating absorption of active ingredients for faster results.

The outcome? A radiant, rejuvenated complexion that reflects true skin health.

Usage Instructions

Watch: How To Use

To get started with your first treatment, you'll need the following:

  • 1 sterile needle head (provided)
  • Micro-Infusion serum vial (provided)

Ensure your hands are clean before and during the treatment and do not rush yourself.

Step-By-Step Guide
Step 1

Cleanse your face thoroughly to remove all traces of makeup and lotions. Pat dry.

Spritz our Dermal Mist to refresh and prepare your skin further and wait for it to dry before beginning.

Step 2

Twist off the cap of the serum vial and screw on the sterile needle head.

Hold the device upside down for 1-2 minutes to let the serum flow into the needle head and saturate the area around the needles.

Step 3

Remove the cap and stamp gently across your face using light pressure.

Tip: Do not apply too much pressure! The needles are designed to be gentle on your skin.
Step 4

Work section by section, repeating each area 2-3 times.

Tip: Each time you stamp, overlap the previous stamp halfway to ensure each area of the face is stamped at least twice.
Step 5

When stamping, ensure that the serum remains at the needle head. If the serum does not appear around the needles, tilt the device upward or lean your head back slightly to help the serum flow.

Step 6

When finished, carefully dispose of the serum vial and needle head.

Tip: Do not reuse needle heads - even if it looks clean. It is designed for one treatment only.

After your treatment:

  • Apply gentle, hydrating skincare if you need it.
  • Avoid using makeup or active ingredients (like retinoids or acids) for at least 24 hours.
  • Avoid heat, sweating, and direct sun.

Serum Ingredients & Information

Each Qure Micro-Infusion treatment is powered by a single-use ampoule of concentrated serum, designed to target specific skin concerns with clinically backed ingredients.

These serums are lightweight, fast-absorbing, and free from fragrance, parabens, and harsh actives.

  • Brightening

    Smoothes and evens skin to promote a brighter looking complexion.

  • Rejuvenating

    Helps to plump skin, reducing the look of fine lines and wrinkles.

View full ingredient lists

Product Claims

Key claims:

  • Single-use disposable needle-heads with 24 karat gold-plated needles minimize the risk of infection and irritation.
  • Delivers science-backed serums directly to skin to help increase absorption & results.
  • Little to no downtime & quick recovery of the skin.
  • Great alternative to in-clinic microneedling.
  • User study shows that the Micro-Infusion System improves overall skin appearance, with the most noticeable results seen in the appearance of pores and wrinkles.

Results from a 12-week user study:

  • 70% of participants say their fine lines looked smoother.
  • 93% noticed results the next day after their first micro-infusion treatment.
  • 70% of participants say their skin looked brighter and more even toned.

Content Requirements

Messaging must include:

  • How it works
  • How to use
  • Information about the serums and the specific skin concerns they treat.
  • Affordable and convenient at-home 5-minute treatment that costs up to 15X less than professional in-clinic treatments

Content ideas:

  • Before and After
  • How to use and product details
  • Comparing Micro-Infusion to alternatives
  • What experts say/expert review

Creative Direction

Recording Guidelines

  • Use bright, natural lighting. No filters.
  • Keep backgrounds clean and uncluttered.
  • Ensure the Qure Micro-Infusion and serums are the main focus of the content.
  • When demonstrating the application, ensure your skin is makeup-free (or with no visible makeup) to keep the results authentic and easy to see.
  • Include clear close-ups during use to show technique and effectiveness.
  • Be sure to include before-and-after visuals to highlight visible improvements—ideally captured in similar lighting and framing for credibility and consistency.
  • In cover photos for video content always show yourself using the Qure Micro-Infusion (unless agreed otherwise).

Tag and mention @qureskincare #quremicroinfusion #microneedling #microinfusion #athomefacial #wellageing #qure #qureskincare

Include your affiliate or other links provided by Qure in Instagram Stories and content captions. If the link can’t be placed in bio, include it in linktr.ee or similar.

Content Angles & Ideas

Always introduce your content with a strong visual or vocal hook. We encourage you to be creative and have fun with your content, but have added some examples below for you!

Talk about saving money compared to in clinic treatments.

  • Show how Qure can cost less than regular in clinic treatments.
  • Compare the money spent on treatments with an at home skincare routine
  • Show treatment receipts, appointments, expensive products, or a side by side cost comparison

Hook:“I used to spend so much on treatments. Now I do this at home.”

Show the price difference on screen

Make simple derm or expert advice videos

  • Answer one clear question in each video

Hook:“Do collagen creams actually work?”
“What do copper peptides do?”
“Why are creams not enough for fine lines?”

Skepticism

  • Start with a real doubt or concern.

Hook:“I thought this was just another TikTok skincare trend.”

Then explain what changed your mind. Show your routine and why you now use it

Use quick 3 reasons videos

Hook:“3 reasons women over 40 love this routine”
“3 reasons I stopped booking expensive treatments”
“3 things I wish I knew about fine lines sooner”

Answer common questions

  • Focus on one question per video

Hook:“Is it safe for sensitive skin?”
“Does it hurt?”
“Is it worth the money?”
“Will this work if I already use retinol?”

Put the question on screen, then answer it directly

Try half face experiments

  • Treat one side of your face and use the other side as the comparison
  • Use the same lighting and close up shots
  • This works well for glow, texture, fine lines, or firmness
  • Start by showing the split face straight away

Content Examples